As a wellness product company, marketing to college students is a great way to target the young adult demographic. However, college students are constantly inundated with marketing messages, and it can be challenging to break through the noise. There are some effective strategies you can use to market your products to this audience. Keep reading to learn more about how to market your wellness products to college students.
Utilize College Campus Resources
Utilizing college campus resources is one of the most effective ways to reach your target audience as a wellness brand. To make the most of this strategy, you’ll need to identify and approach the right people on campus. The first step is determining who is responsible for purchasing health and wellness products on your target campus. Once you know who to contact, send them a proposal outlining your product, how it can benefit students, and why they should consider purchasing it.
Be sure to tailor your proposal specifically to the needs of college students. For example, if you’re selling powdered supplements, highlight how they can help students stay healthy or focused during exams. If you’re marketing a fitness program, focus on how it can help students stay in shape without leaving campus. If you offer free college admissions counseling, consider chatting with prospective students at recruitment events. If you can show that your product is relevant and valuable to college students, there’s a good chance you’ll be able to secure some sales contracts. But even if you don’t land any deals immediately, getting your product in front of decision-makers on campus can help create awareness and interest among potential buyers.
Create Effective Marketing Content
Social media marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, drive profitable customer action. Since your target audience is college students, you’ll have to create social media marketing content that suits their tastes. Trends that suit Generation Z consumers include TikTok advertisements and influencer marketing.
Since its creation in 2016, TikTok has been a popular app among the younger generations. It’s an app that consists of quick videos filmed by people primarily for entertainment purposes. While many users enjoy making and watching TikTok videos for fun, many see it as a great marketing tool. Businesses have started to take advantage of TikTok’s large user base by advertising their products and services on the app. For a wellness brand, that means making videos focusing on the product. To create an effective TikTok advertisement, wellness brands should keep the following in mind:
- Videos should be short and to the point, as college-age viewers will likely lose interest if the video is too long.
- Videos should be creative and engaging, and they should use humor whenever possible.
- Make sure that the branding is consistent with the overall look and feel of the company’s other marketing materials.
Influencer marketing is a type of marketing that focuses on using key individuals to promote or endorse a product or service. These individuals, known as influencers, may have a large following on social media or are respected by their audience, who are usually in the adolescent to the college-age range. This type of marketing is also a reliable way to advertise wellness products. Targeting influencers specializing in the lifestyle and wellness industry will help get your product in the hands of college students. Influencers can be found on various platforms, including TikTok, Instagram, and YouTube.
Creating an effective marketing campaign for your wellness products doesn’t have to be complicated. With these helpful tips in mind, you’ll be able to reach your college-aged target audience.