If you are the owner of any kind of a brick-and-mortar business, you constantly have to figure out ways to turn passersby into browsers or customers. What good is it to strike the right balance of merchandise if no one sees it? What good is a sale if no one is aware of it? Rather than spreading your advertising dollars around trying out a variety of different methods, why not follow the advice of the National Association of Advertisers, who have concluded on-premised signage is the most effective form of getting your message relayed to the public, beating out newspapers, radio, television and outdoor billboards. One of the most attractive forms of on-premises signage is a graceful feather custom flag.
What Is a Feather Flag?
These custom flags are so named because their graceful shape is reminiscent of a bird’s feather. They are either twelve or fifteen feet high and are made in the United States from high-quality materials designed for long-term outdoor use. They are anchored into the ground, so they are at eye level to both foot and automobile traffic, and their two-sided message can be read by people coming and going. Unlike a conventional flag, which needs a stiff breeze to open, a feather flag is always open to display your message, and the slightest breeze will make the flag flutter and wave, adding to its eye appeal. If you wish to use the flag for an indoor event, such as a trade show or county fair, simply swap out the ground spike with a weighted donut and you’ll have an instant display.
How to Customize a Flag
While you can purchase ready-made and in-stock flags to promote your sales or other special events, you’ve spent a lot of time and money to come up with a logo and brand colors, so you need to display them proudly in your on-premises signage. Most flag dealers offer on-line designers to help you create the perfect look and message for your flag. Be aware custom flags are non-returnable, so check it carefully before fulfilling your order. Once the flag arrives, you choose your location right outside your shop, pound the ground spike into the earth, feed the flag onto the poles that have been snapped together and you’re set to go. No complicated direction or special tools are necessary. Before you know it, you’ll be flying your company’s very own custom flag.